The price of e-learning materials is one of the first questions that HR and training managers usually ask me. There is no price transparency in the Estonian market: when you ask one provider, you get the answer "from 2000 €", from another "it depends on the content", from a third nothing until the meeting. In this blog post you will find specific price ranges, three real example scenarios with prices for 2026 and the main factors that affect the cost. I am writing this article based on 14+ years of experience in the training field and based on the same pricing logic that I have also included price calculator — so all the numbers below are real, not marketing numbers.
Kui tahad kohe oma projekti numbrit näha, kasuta e-õppematerjali hinnakalkulaatorit. Allpool selgitan, millest see hind koosneb.
E-õppe projekti maksumus ei sõltu ainult sellest, kui palju on slaide või kui pikk on video. E-õppematerjali hind koosneb viiest tegurist: teostuse viis, sisu maht, esitusviis, lisateenused ja keelte arv. Neid samu tegureid kasutan ka oma hinnakalkulaatori loogikas:
Prices assume that the client has the basic training material (except for video recording of physical training). If I need to create the content from scratch, the price of this service will also be added, depending on the complexity of the project.
Tabel annab üldise suuruse. Oma materjali pikkuse ja formaadiga saad täpsema numbri hinnakalkulaatoris: see võtab umbes minuti.
Kolm näidet päris projektidest näitavad, kuidas formaat ja sisu valmidus hinda mõjutavad.
15-minute interactive e-learning material to introduce the company's culture and processes. Client provides ready-made text, wants test questions and SCORM package for LMS. One language.
Project includes:
Estimated cost from: ~2050 €
For 50 employees, this works out to €41 per employee. For comparison, the cost of a single 2-hour classroom training session per employee is usually higher and needs to be repeated with each new employee.
10-minute video training with an AI presenter on the basics of occupational safety. The client has written the script himself. He wants test questions, a SCORM package, and two languages — Estonian and English.
Project includes:
Estimated cost from: ~1890 €
The advantage of the AI trainer: if the legislation changes or you add a new section, you don't have to re-organize the filming. In addition, over 60 languages are available, in case you plan to produce the video in other languages.
5-minute professional video training with a real trainer, including filming of floor plans in the showroom. Content creation by me, test questions, LMS integration.
Project includes:
Estimated cost from: ~ €2,665
A real speaker works especially well when the credibility and human connection of the training are important — for example, leadership training, practical demonstrations of sales techniques, or value-based topics.
Milline stsenaarium on Sinu projektile kõige sarnasem? Arvuta oma projekti hind kalkulaatoriga ja võrdle.
From experience, I can say that three factors have the greatest impact on the final cost of a project:
The price calculator gives quick estimated project cost – no sales pitch, no obligation. Enter the duration, select the implementation method and additional services and get a rough estimate in 60 seconds.