Creating a training video in practice
Koolitusvideo loomine e-õppematerjalina on tänapäeval üks tõhusamaid ja laialt levinud viise töötajate arendamiseks. Euroopa tunnustatud HR-analüütikute Fosway Groupi 2020. aasta uuringus nimetati videot üheks e-õppe kiireima kasvuga valdkonnaks. Minu missioon on luua organisatsioonidele koolitusvideoid, mis avaldavad reaalset positiivset mõju ettevõtte tulemustele. Toetan kliente igal tootmisprotsessi etapil ning nõustan neid kogu protsessi vältel. Allpool kirjeldan, kuidas koolitusvideo praktikas valmib.
Goal
A training video is a tool, not an end in itself. Before anyone steps in front of the camera, we find the answer to three questions:
- Who is the training video aimed at (target audience)?
As part of an onboarding program for a new employee or for a more specific group of employees?
- What should the trainee know or be able to do after watching the training video?
A good learning outcome is specific and measurable, for example: "The employee can identify the 3 main fire hazard situations and knows the evacuation procedure"
- How should behavior change after completing the training video?
The best training doesn't impart knowledge — it changes behavior. What should an employee do differently after watching a training video?
Stsenaarium ehk koolituse sisu
Hea koolitusvideo stsenaarium on lühike, ühe eesmärgiga ja kirjutatud kõnekeeles. Üks minut videot on umbes 120–130 sõna. Enamikus projektides kasutan teleprompterit (seade, mille pealt saab esineja teksti esitada), mis aitab esinejal koolitust ladusalt ja energiliselt esitada. Koolitusvideo peab olema piisavalt lühike, et hoida tähelepanu, kuid samas piisavalt põhjalik, et katta kogu vajalik sisu. Teleprompter tagab kontsentreeritud ja dünaamilise esituse, mis hoiab koolitatava huvi ülal. Selleks on vaja enne filmimist koostada sõnasõnaline tekst.
Writing a script may seem complicated at first, but practice shows that it is within everyone's reach. The easiest way is to start by writing down everything you want to convey. Then I analyze the text and make suggestions based on adult education methodologies. I am happy to help clients with linguistic correctness, style, and creating original content.
Kes peaks koolitusvideos esinema?
The best choice is usually an employee of the organization itself. I know from experience that being in front of the camera can be uncomfortable for many — that's why I prepare each speaker individually and share practical tips on how to speak confidently in front of the camera. If an in-house trainer is not suitable, I can take on this role myself — I have over 14 years of training experience in various fields.
Kuidas koolitusvideot filmida?
Filmimise juures on kolm otsust: kes esineb, millise tehnikaga filmime ja kus.
Millist tehnikat koolitusvideo jaoks vaja on?
To ensure the best image and sound quality, I use professional equipment and generally involve a project-level video partner. I always choose the appropriate technical configuration according to each client's specific needs and expectations.
Kus koolitusvideot filmida?
I try to find the most suitable filming environment for each training content. For example, for waste management training, we film the video footage where waste management actually takes place to create a sense of identification in the trainee.
Before each recording, I conduct thorough speaker preparation and adjust the equipment according to the speaker's speaking pace.
Kuidas koolitusvideot monteerida?
Monteerides lisan koolitusvideole subtiitrid, graafika ja katteplaanid, et sisu jõuaks kohale ka ilma helita. Iga koolitusvideo loomisel lähtun kolmest peamisest õpistiilist: visuaalne, auditiivne ja kinesteetiline. Stsenaariumi põhjal koostan režii, milles määran elementide valiku ja ajastuse.
- I create visually appealing training videos using footage from the set, licensed video stock, or, if necessary, add presentation slides.
- Lisan subtiitrid kliendi soovitud keeles — uuringud näitavad, et sotsiaalmeedias vaadatakse suur osa videoid ilma helita: Facebooki 2016. aasta andmetel koguni 85%. Praktika näitab, et sama kehtib ka koolitusvideote puhul.
- I add visual elements that support the integrity of the training and the visual learning style.
Kuidas koolitusvideot töötajatele jagada?
Depending on whether or not your organization already has a learning management system (LMS), there are several ways to approach publishing a training video.
Option 1: SCORM — universal standard
Most LMSs (Moodle, TalentLMS, Cornerstone, SAP Litmos, Coursy, etc.) accept SCORM package (.zip file) containing the video along with metadata and tracking logic.
Option 2: directly as a video file (MP4)
The simplest option is to upload the training video directly to the LMS or the organization's network drive. Suitable if:
- You don't have a learning management system in your organization.
- The video is a short informational material, not a core component of the course.
I work closely with the client throughout the process and always take into account their specific needs. My goal is to make the creation of a training video as convenient and seamless as possible for the client — I will handle the time-consuming and specialized tasks.
How much does it cost to create a training video?
The price calculator gives quick estimated project cost – no sales pitch, no obligation. The ideal solution for organizations looking to create video training.