Creating a training video in practice
Creating a training video as an e-learning material is one of the most effective and widespread ways to develop employees today. A 2020 study by Fosway Group, a renowned European HR analyst, showed that video training is considered the most effective method of developing employee knowledge, and 82% of managers consider e-learning essential for the long-term development of the company. My mission is to create training videos for organizations that have a real positive impact on the company's results. I support clients at every stage of the production process and advise them throughout the process. Below I will describe how a training video is produced in practice.
1. Goal
A training video is a tool, not an end in itself. Before anyone steps in front of the camera, we find the answer to three questions:
- Who is the training video aimed at (target audience)?
As part of an onboarding program for a new employee or for a more specific group of employees?
- What should the trainee know or be able to do after watching the training video?
A good learning outcome is specific and measurable, for example: "The employee can identify the 3 main fire hazard situations and knows the evacuation procedure"
- How should behavior change after completing the training video?
The best training doesn't impart knowledge — it changes behavior. What should an employee do differently after watching a training video?
2. Scenario or training content
In most projects, I use a teleprompter (a device that can be used to deliver the speaker’s text) to help the speaker deliver the training fluently and energetically. The training video needs to be short enough to keep the audience’s attention, but at the same time comprehensive enough to cover all the necessary content. The teleprompter ensures a concentrated and dynamic presentation that keeps the trainee’s interest. To do this, it is necessary to prepare a verbatim text before filming.
Writing a script may seem complicated at first, but practice shows that it is within everyone's reach. The easiest way is to start by writing down everything you want to convey. Then I analyze the text and make suggestions based on adult education methodologies. I am happy to help clients with linguistic correctness, style, and creating original content.
3.1 Presenter selection
The best choice is usually an employee of the organization itself. I know from experience that being in front of the camera can be uncomfortable for many — that's why I prepare each speaker individually and share practical tips on how to speak confidently in front of the camera. If an in-house trainer is not suitable, I can take on this role myself — I have over 14 years of training experience in various fields.
3.2 Equipment
To ensure the best image and sound quality, I use professional equipment and generally involve a project-level video partner. I always choose the appropriate technical configuration according to each client's specific needs and expectations.
3.3 Location and presenter preparation
I try to find the most suitable filming environment for each training content. For example, for waste management training, we film the video footage where waste management actually takes place to create a sense of identification in the trainee.
Before each recording, I conduct thorough speaker preparation and adjust the equipment according to the speaker's speaking pace.
4. Editing, cover shots and subtitles
When creating each training video, I base it on three main learning styles: visual, auditory, and kinesthetic. Based on the script, I create a direction in which I determine the selection and timing of elements.
- I create visually appealing training videos using footage from the set, licensed video stock, or, if necessary, add presentation slides.
- I add subtitles in the client's desired language — research shows that up to 85% of social media videos are watched without sound. Practice shows that the same is true for training videos.
- I add visual elements that support the integrity of the training and the visual learning style.
5. Publishing a training video
Depending on whether or not your organization already has a learning management system (LMS), there are several ways to approach publishing a training video.
Option 1: SCORM — universal standard
Most LMSs (Moodle, TalentLMS, Cornerstone, SAP Litmos, Coursy, etc.) accept SCORM package (.zip file) containing the video along with metadata and tracking logic.
Option 2: directly as a video file (MP4)
The simplest option is to upload the training video directly to the LMS or the organization's network drive. Suitable if:
- You don't have a learning management system in your organization.
- The video is a short informational material, not a core component of the course.
I work closely with the client throughout the process and always take into account their specific needs. My goal is to make the creation of a training video as convenient and seamless as possible for the client — I will handle the time-consuming and specialized tasks.
How much does it cost to create a training video?
The price calculator gives quick estimated project cost – no sales pitch, no obligation. The ideal solution for organizations looking to create video training.
